Finding herself at a crossroads following a redundancy opportunity from her 20-year career at a well-known fashion retailer, Mikaela King decided to take some time out to focus on her next chapter – little did she know that she would be launching her own eco-friendly business in the midst of a global pandemic.
With good working knowledge of business and marketing practices, she was keen to have a go at building her own business from the ground up.
Already making steps to become more conscious about her impact on the environment, it was changes she had been making at home without realising that led to her business concept.
“I had started to make some eco swaps at home, so was keen to do more in this space. One night, the idea just popped into my head – I pictured myself throwing plastic bottles of everyday household cleaning products into the recycling bin, with not many eco-alternatives about.”
In May, she launched The Unwaste, offering eco-friendly milkman style refills of plant based, vegan household cleaning liquids. The business model offers clients the opportunity to take a step towards curbing climate change through a convenient and easy to use service.
“I am hopeful The Unwaste is helping to force the change in consumer behaviour that’s much needed, albeit a very small contribution to a very large problem. My vision is to increase awareness of the problem, being a catalyst of change towards more conscious consumerism”
Excerpt taken from The Enterprise Hub – Read the full article about Mikaela’s journey here
You can support Mikaela and The Unwaste by adding her products to your next order and doing your bit to highlight the importance of #RecylingWeek